Categories

No.

Categorie

Submission criteria

File name for video & screenshot

Submission Video

1.

DESIGN

1.1.

Best design in print or poster advertising

Static print or poster - single or campaign

1_1_Print_(submission name)

Elements as a single video clip, 10 sec. still image of the subject without sound, additional case film max. 90 sec. optional.

1.2.

Best digital visual / keyart

Central visual motif as the foundation of a campaign: thumbnail streaming apps, digital out-of-home, etc.

1_2_Keyart_(submission name)

Elements as a single video clip, 10-sec still image of the motif or video (DOOH) without sound, additional case film max. 90 sec. optional

1.3.

Best new design package for a channel or platform

Corporate design package of a media company or a platform

1_3_MediaPlattform_(submission name)

Elements as a single video clip, case film permitted, max. 90 sec.

1.4.

Best bumper or station-idents

Bumpers or Station-Idents

1_4_BumperIDs_(submission name)

Elements as a single video clip, case film permitted, max. 90 sec.

1.5.

Best seasonal design elements

Seasonal design elements – e.g. for Mother's Day, Christmas, Easter, etc.  

1_5_Seasonal_(submission name)

Elements as a single video clip, case film permitted, max. 90 sec.

1.6.

Best lead-in / opening title sequence

Programm-Vorspann (siehe Unterkategorien) / Programme lead-in (see subcategories)

Elements as a single video clip, case film permitted, max. 90 sec.

1.6.1

Fiction

1_6_1_LeadIn_Fiction_(submission name)

1.6.2.

Non-Fiction 

1_6_2_LeadIn_NonFiction_(submission name)

1.6.3.

Sports

1_6_3_LeadIn_Sport_(submission name)

1.7.

Best information or news design 

Design elements for news and informative TV programme, including information graphics, further design elements such as logo, studio, lower thirds, etc.

1_7_InfoNewsDesign_(submission name)

Elements as a case film, 90 sec. max.

1.8.

Best sports design

Sports graphics, design elements including logo, studio, lower thirds, information graphics, etc. from sport broadcasts or programme

1_8_SportsDesign_(submission name)

Elements as a case film, 90 sec. max.

1.9.

Best programme-related design package

Various elements or a TV programme, such as lead-in, studio, set design, lower thirds, closer, etc.

1_9_ProgrammeDesign_(submission name)

Elements as a case film, 90 sec. max.

2.

PROMOTION & CAMPAIGNS

2.1.

Best spot for a TV station or streaming / media platform

Single spot that contributes to the image of a broadcaster or platform; ONLY ON platform spots (e.g. TV broadcasters or streamers), NO social media

2_1_StationSpot_(submission name)

Element as single video clip, 90 sec. max.

2.2.

Best on air or digital programme spot

Single spot for a programme or broadcast format with broadcast information (see subcategories); ONLY ON platform spots (e.g. TV stations or streamers), NO social media 

Element as single video clip, 90 sec. max.

2.2.1.

Fiction

2_2_1_ProgrammeSpot_Fiction_(submission name)

2.2.2.

Sports

2_2_2_ProgrammeSpot_Sports_(submission name)

2.2.3.

News

2_2_3_ProgrammeSpot_News_(submission name)

2.2.4.

Kids

2_2_4_ProgrammeSpot_Kids_(submission name)

2.2.5.

Show, Entertainment & Comedy

2_2_5_ProgrammeSpot_SEC_(submission name)

2.2.6.

Culture & Documentary

2_2_6_ProgrammeSpot_CD_(submission name)

2.3.

Best promotion spot for special programming

Single spot promoting special programming ("TV event") like a series marathon or similar

2_3_SpecialSpot_(submission name)

Element as single video clip, 90 seconds max.

2.4.

Best B2B spot

Trailers for B2B presentations such as roadshows, programme presentations, screenings

2_4_B2B_(submission name)

Element as single video clip, 180 seconds max.

2.5.

Best social media spot

Social media spot (Instagram, Facebook, TikTok, YouTube, etc.) that supports the promotion of (media) companies/platforms and/or programmes. The spot must have been explicitly designed and played as such (NO recycled trailers!).

2_5_SocialSpot_(submission name)

Element as single video clip, 180 seconds max.

2.6.

Best experiential and / or special marketing

Creative & innovative marketing measures (guerilla, ambient, etc.) & special ads (split screens, product placement, sponsored content, etc.)

2_6_ESMarketing_(submission name)

Marketing measures or Special Ads compiled into a case film, 90 seconds max.

2.7.

Best radio spot(s)

Radio commercial(s) advertising a media brand or a programme on the radio, as well as radio commercials for radio programmes or radio advertising commercials.

2_7_Radio_(submission name)

Element(s) as video clip; with still image only; max. 90 sec.

2.8.

Best station or platform campaign

At least 3 spots that contribute to the image of a media company or platform (ONLY on-platform spots, NO print, NO social media, NO cut downs, redundancies or repetitions!)

2_8_StationCampaign_(submission name)

No case film; the different approaches of the spots must be recognisable. Max. 180 sec.

2.9.

Best on air or digital programme campaign

At least 3 programme spots for a programme or broadcast format with broadcast information (see subcategories), (ONLY on platform spots, NO print, NO social media, NO cut downs, redundancies or repetitions!)

No case film; the different approaches of the spots must be recognisable. Max. 180 sec.

2.9.1.

Fiction

2_9_1_ProgrCampaign_Fiction_(submission name)

2.9.2.

Non-Fiction 

2_9_2_ProgrCampaign_NonFiction_(submission name)

2.9.3.

Sports

2_9_3_ProgrCampaign_Sports_(submission name)

2.10.

Best promotion campaign for special programming

Programme campaign promoting special programming ("TV event") like a series marathon or similar

2_10_SpecialCampaign_(submission name)

No case film; the different approaches of the spots must be recognisable. Max. 180 sec.

2.11.

Best social media campaign

At least 3 social media spots (Instagram, Facebook, TikTok, YouTube, etc.) that support the promotion of (media) companies/platforms and/or programmes. The campaign must have been explicitly designed and played out as such (NO recycled trailers!).

2_11_SocialCampaign_(submission name)

Measures as a video clip, max. 90 sec.

2.12.

Best digital and / or creator activation

All digitally provided content that was created in collaboration with a brand and activates it. This can be, for example, posts, videos, podcasts or articles.

2_12_Activation_(submission name)

Measures as a video clip, max. 90 sec.

2.13.

Best social responsibility and / or awareness activation

Public service announcements and social engagement campaigns)

2_13_SocialResp_(submission name

Measures as a video clip, max. 90 sec.

3. 

SPECIALS & CROSS MEDIA

3.1.

Best live or B2B event

Event for a (media) company/ platform/programme or a campaign promoting the event (festivals, conferences, awards ceremonies, meetings, fan mile campaigns, etc.)

3_1_Event_(submission name)

Case film max. 90 sec.

3.2.

Best integrated campaign for a channel or platform

360° channel campaign that combines at least 3 types of media

3_2_Station_(submission name)

Individual elements from 3 media, additional case film max. 90 seconds optional

3.3.

Best integrated campaign for a programme

360° programme campaign that combines at least 3 types of media (see subcategories)

Individual elements from 3 media, additional case film max. 90 seconds optional

3.3.1.

Fiction

3_3_1_Programme_Fiction_(submission name)

3.3.2.

Non-Fiction 

3_3_2_Programme_NonFiction_(submission name)

3.3.3.

Sports

3_3_3_Programme_Sports_(submission name)

4.

CRAFT

4.1.

Best studio design / set design

Studio & set design (real & virtual studio) (NO fiction set/scenic design)

4_1_Studio_(submission name)

Element as single video clip, case films permitted, max. 90 sec.

4.2.

Best 2D/3D animation

Spots, opening title sequences, explanatory pieces, seasonal idents, labels etc. with a focus on 2D / 3D animation

4_2_2D3D_(submission name)

Element as single video clip, case films permitted, max. 90 sec.

4.3.

Best typography

Productions with a focus on typography

4_3_Typo_(submission name)

Element as single video clip, case films permitted, max. 90 sec.

4.4.

Best copywriting or use of language & voice

Spots with specially created copy, creative use of voiceovers or creative use of language 

4_4_TextVoice_(submission name)

Element as single video clip, case films permitted, max. 90 sec.

4.5.

Best humour, satire and / or irony

Spot(s) with humour, satire or irony in storytelling

4_5_Humour_(submission name)

Element as single video clip, case films permitted, max. 90 sec.

4.6.

Best sound design

Audio creation of design or promotion elements

4_6_Sound_(submission name)

Element as single video clip, case films permitted, max. 90 sec.

4.7.

Best musical composition

Musical composition of design or promotion elements

4_7_Musical_(submission name)

Element as single video clip, case films permitted, max. 90 sec.

4.8.

Best use of music

Promotion spots where an existing song is the main focus, heavily supports the moving images, or significantly supports the content

4_8_UseMusic_(submission name)

Element as single video clip, case films permitted, max. 90 sec.

4.9.

Best editing

Productions focusing on excellent editing

4_9_Editing_(submission name)

Element as single video clip, case films permitted, max. 90 sec.

4.10.

Best direction and / or camera

Productions focusing on excellent direction & camera

4_10_DirectionCamera_(submission name)

Element as single video clip, case films permitted, max. 90 sec.

4.11.

Best creative use of technology

Integration of technology in the audiovisual media industry

4_11_Technology_(submission name)

Element as single video clip, case films permitted, max. 90 sec.

4.12.

Best creative use of AI

Innovative AI measures in the audiovisual media industry

4_12_Innovation_(submission name)

Element as single video clip, case films permitted, max. 90 sec.