No. | Category | Submission criteria | File name for video & screenshot | Submission Video |
1. | DESIGN |
| Bereits vor der Veröffentlichung der Ausschreibung produzierte Casefilme, die länger als angefordert sind, bitte per eMail ankündigen! / Please notify us by e-mail of any case films produced prior to the publication of the invitation to tender that are longer than requested awards@eeofe.org | |
1.1. | Best design in print or poster advertising | Statisches Print- bzw. Plakat-Motiv – einzeln oder Kampagne; bewegte Plakate bitte in die Kategorie Special Marketing / Static print or poster - single or campaign; moving posters: please transfer to the category Special Marketing | Design_1_Print_(submission name) | Elements as a single video clip, case films are allowed, 90 seconds max. |
1.2. | Best new design package for a channel or platform | Corporate Designpaket eines (Medien-)Unternehmens bzw. einer Plattform / Corporate design package of a media company or a platform | Design_2_MediaPlattform_(submission name) | Elements as a single video clip, case films are allowed, 90 seconds max. |
1.3. | Best bumper or station-idents | Werbetrenner bzw. Station Ids / Bumpers or Station-Idents | Design_3_BumperIDs_(submission name) | Elements as a single video clip, 90 seconds max. |
1.4. | Best seasonal design elements | Saisonale Designelemente – z.B. zu Weihnachten, Ostern, Muttertag etc. / Seasonal design elements – e.g. for Mother's Day, Christmas, Easter, etc. | Design_4_Seasonal_(submission name) | Elements as a single video clip, 90 seconds max. |
1.5. | Best lead-in / opening title sequence | Programm-Vorspann (siehe Unterkategorien) / Programme lead-in (see subcategories) |
| Element as a single video clip, 60 seconds max. |
1.5.1. | Fiction |
| Design_5_LeadIn_Fiction_(submission name) |
|
1.5.2. | Non-Fiction |
| Design_5_LeadIn_NonFiction_(submission name) |
|
1.5.3. | Sports |
| Design_5_LeadIn_Sport_(submission name) |
|
1.6. | Best information or news design | Info-Grafiken, grafische Darstellungen & weitere gestalte-rische Elemente wie Logo, Studio, Bauchbinden etc. von Nachrichten- & Informations-Formaten / Design elements for news and informative TV programme, including information graphics, further design elements such as logo, studio, lower thirds, etc. | Design_6_InfoNewsDesign_(submission name) | Elements as a case film, 90 seconds max. |
1.7. | Best sports design | Sport-Grafiken, grafische Darstellungen & weitere gestalterische Elemente wie Logo, Studio, Bauchbinden etc. von Sport-Formaten / Sports graphics, design elements including logo, studio, lower thirds, information graphics, etc. from sport broadcasts or programme | Design_7_SportsDesign_(submission name) | Elements as a case film, 90 seconds max. |
1.8. | Best programme-related design package | Verschiedene Elemente einer Sendung wie Vorspann, Studio, Ausstattung, Bauchbinden, Closer etc. / Various elements or a TV programme, such as lead-in, studio, set design, lower thirds, closer, etc. | Design_8_ProgrammeDesign_(submission name) | Elements as a case film, 90 seconds max. |
2. | PROMOTION & CAMPAIGNS |
| Bereits vor der Veröffentlichung der Ausschreibung produzierte Casefilme, die länger als angefordert sind, bitte per eMail ankündigen! / Please notify us by e-mail of any case films produced prior to the publication of the invitation to tender that are longer than requested awards@eeofe.org | |
2.1. | Best spot for a TV station or streaming/media platform | Einzelner Spot, der auf das Image eines (Medien-) Unternehmens bzw. der Plattform einzahlt / Single spot that contributes to the image of its (media) company or platform | Promotion_1_StationSpot_(submission name) | Element as single video clip, 90 seconds max. |
2.2. | Best programme spot | Einzelner Programm-Spot (siehe Unterkategorien) / Single programme spot (see subcategories) |
| Element as single video clip, 90 seconds max. |
2.2.1. | Fiction |
| Promotion_2_ProgrammeSpot_Fiction_(submission name) |
|
2.2.2. | Sports |
| Promotion_2_ProgrammeSpot_Sports_(submission name) |
|
2.2.3. | News |
| Promotion_2_ProgrammeSpot_News_(submission name) |
|
2.2.4. | Kids |
| Promotion_2_ProgrammeSpot_Kids_(submission name) |
|
2.2.5. | Show, Entertainment & Comedy |
| Promotion_2_ProgrammeSpot_SEC_(submission name) |
|
2.2.6. | Culture & Documentary |
| Promotion_2_ProgrammeSpot_CD_(submission name) |
|
2.3. | Best promotion spot for special programming | Einzelner Spot, der eine Sonder-Programmierung ("TV-Event") wie einen Staffel-Marathon o.ä. bewirbt / Single spot promoting special programming ("TV event") like a series marathon or similar | Promotion_3_SpecialSpot_(submission name) | Element as single video clip, 90 seconds max. |
2.4. | Best B2B spot | Trailer für B2B-Präsentationen wie Roadshows, Programm-Präsentationen, Screenings etc. / Trailers for B2B presentations such as roadshows, programme presentations, screenings | Promotion_4_B2B_(submission name) | Element as single video clip, 180 seconds max. |
2.5. | Best digital marketing spot | Digitale Spots, die für die Nutzung auf digitalen Kanälen entwickelt wurden und sich durch überdurchschnitt-liches Potenzial hinsichtlich digitaler Verbreitungs-möglichkeiten auszeichnen / Digital spots that have been developed for use on digital channels and are characterised by above-average potential in terms of digital distribution opportunities | Promotion_5_DigitalSpot_(submission name) | Element as video clip, 90 seconds max. Written information on mode of action, KPIs for digital performance & key figures from media reporting in the additional information desired |
2.6. | Best experiential and/or special marketing | Kreative & innovative Marketing-Maßnahmen (Guerilla, Ambient etc.) sowie Special Ads (Split Screens, Product Placement, Sponsored Content etc.) / Creative & innovative marketing measures (guerilla, ambient, etc.) & special ads (split screens, product placement, sponsored content, etc.) | Promotion_6_ESMarketing_(submission name) | Marketing measures or Special Ads compiled into a case film, 90 seconds max. |
2.7. | Best radio spot(s) | Radio-Spots, die eine Medienmarke bzw. ein Programm im Radio bewerben, sowie Funk-Spots für Radio-Programme oder Radio-Werbe-Spots / Radio commercial(s) advertising a media brand or a programme on the radio, as well as radio commercials for radio programmes or radio advertising commercials. | Promotion_7_Radio_(submission name) | Element(s) as video clip; even if it’s only sound, support it with images. Either a single spot or a campaign (numerous spots) where the various approaches to the spots are recognisable. 90 seconds max. |
2.8. | Best station or platform campaign | Bewegtbild-Kampagnen, die auf das Image eines Medien- Unternehmens- bzw. einer Plattform einzahlen (kein Print!) / Video campaigns that pay into the image of a media company or platform (NO print!) | Promotion_8_StationCampaign_(submission name) | At least 3 spots, elements as single video clips. No simple cutdowns of a clip, the various approaches to the spots must be recognisable. 180 seconds max. |
2.9. | Best programme campaign | Bewegtbild-Kampagnen, die Programmformate bewerben (siehe Unterkategorien) (kein Print!) / Video campaigns promoting on-air, online or streaming programme formats (see subcategories) (NO print!) |
| At least 3 spots, elements as single video clips. No simple cutdowns of one and the same clip, the different approaches to each of the spots must be recognisable. 180 seconds max. |
2.9.1. | Fiction |
| Promotion_9_ProgrCampaign_Fiction_(submission name) |
|
2.9.2. | Non-Fiction |
| Promotion_9_ProgrCampaign_NonFiction_(submission name) |
|
2.9.3. | Sports |
| Promotion_9_ProgrCampaign_Sports_(submission name) |
|
2.10. | Best promotion campaign for special programming | Programm-Kampagnen, die eine Sonder-Programmie-rung ("TV-Event") wie einen Staffel-Marathon o.ä. bewerben / Programme campaign promoting special programming ("TV event") like a series marathon or similar | Promotion_10_SpecialCampaign_(submission name) | At least 3 spots, elements as single video clips. No simple cutdowns of one and the same clip, the different approaches to each of the spots must be recognisable. 180 seconds max. |
2.11. | Best social media campaign | Social-Media-Kampagne auf einem digitalen Kanal oder auf verschiedenen aufeinander abgestimmten digitalen Kanälen wie Instagram, Facebook, TikTok, YouTube etc, welche die Promotion von (Medien-)Unternehmen/ Plattformen oder Programmen unterstützt / Social media campaign tailored to the respective individual digital channel, such as Instagram, Facebook, TikTok, YouTube, etc., which supports the promotion of (media) companies/platforms or programmes | Promotion_11_SoMeCampaign_(submission name) | Measures filmed as video clip with description of impact, KPI's for digital performance & key figures from media reporting, 90 seconds max. |
2.12. | Best digital and/or influencer activation | Alle digital bereitgestellten Inhalte, die in Zusammen-arbeit mit einer Marke erstellt wurden und diese aktivieren. Das können zum Beispiel Posts, Videos, Podcasts oder Artikel sein. / All digitally provided content that was created in collaboration with a brand and activates it. This can be, for example, posts, videos, podcasts or articles. | Promotion_12_DIActivation_(submission name) | Measures filmed as video clip with description of impact, KPI's for digital performance & key figures from media reporting, 90 seconds max. |
2.13. | Best social responsibility and/or awareness activation | Gesellschaftlich engagierte(r) Spot bzw. Kampagne / Public service announcements and social engagement campaigns | Promotion_13_SocialResp_(submission name) | Measures filmed as video clip with description of impact, KPI's for digital performance & key figures from media reporting, 90 seconds max. |
3. | SPECIALS & CROSS MEDIA |
| Bereits vor der Veröffentlichung der Ausschreibung produzierte Casefilme, die länger als angefordert sind, bitte per eMail ankündigen! / Please notify us by e-mail of any case films produced prior to the publication of the invitation to tender that are longer than requested awards@eeofe.org | |
3.1. | Best live or B2B event | Event für ein (Medien-)Unternehmen/eine Plattform/ein Programm bzw. eine Kampagne, die das Event bewirbt (Festivals, Konferenzen, Preisverleihungen, Tagungen, Fanmeile-Aktionen etc.) / Event for a (media) company/ platform/programme or a campaign promoting the event (festivals, conferences, awards ceremonies, meetings, fan mile campaigns, etc.) | SCM_1_Event_(submission name) | At least 3 different media as case film with indicators for effectiveness, 90 seconds max. |
3.2. | Best integrated campaign for a channel or platform | 360°-Sender-Kampagne, die mindestens 3 Kanäle miteinander kombiniert / 360° channel campaign that combines at least 3 types of media | SCM_2_Station_(submission name) | At least 3 different media as case film with indicators for effectiveness, 90 seconds max. |
3.3. | Best integrated campaign for a programme | 360°-Programm-Kampagne, die mindestens 3 Kanäle miteinander kombiniert (siehe Unterkategorien) / 360° programme campaign that combines at least 3 types of media (see subcategories) |
| At least 3 different media as case film with indicators for effectiveness, 90 seconds max. |
3.3.1. | Fiction |
| SCM_3_Programme_Fiction_(submission name) |
|
3.3.2. | Non-Fiction |
| SCM_3_Programme_NonFiction_(submission name) |
|
3.3.3. | Sports |
| SCM_3_Programme_Sports_(submission name) |
|
4. | CRAFT |
| Bereits vor der Veröffentlichung der Ausschreibung produzierte Casefilme, die länger als angefordert sind, bitte per eMail ankündigen! / Please notify us by e-mail of any case films produced prior to the publication of the invitation to tender that are longer than requested awards@eeofe.org | |
4.1. | Best studio design/set design | Studio & Set-Design (reales & virtuelles Studio) (KEIN Fiction-Set/Szenenbild) / Studio & set design (real & virtual studio) (NO fiction set/scenic design) | Craft_1_Studio_(submission name) | Element as case film, 90 seconds max. |
4.2. | Best 2D/3D animation | Spots, Vorspänne, Erklärstücke, saisonale Kennungen, Labels etc. mit Schwerpunkt 2D/3D-Animation / Spots, opening title sequences, explanatory pieces, seasonal idents, labels etc. with a focus on 2D / 3D animation | Craft_2_2D3D_(submission name) | Element as single video clip, 90 seconds max. |
4.3. | Best typography | Beitrag mit Schwerpunkt Typografie / Productions with a focus on typography | Craft_3_Typo_(submission name) | Element as single video clip, 90 seconds max. |
4.4. | Best copywriting or use of language & voice | Spot(s) mit eigens kreierten Texten, kreativem Sprach- bzw. Stimmeneinsatz / Spots with specially created copy, creative use of voiceovers or creative use of language | Craft_4_TextVoice_(submission name) | Element as single video clip, 90 seconds max. |
4.5. | Best humour, satire and/or irony | Spot(s) mit Humor, Satire bzw. Ironie im Storytelling / Spot(s) with humour, satire or irony in storytelling | Craft_5_Humour_(submission name) | Element as single video clip, 90 seconds max. |
4.6. | Best sound design | Audio-Gestaltung von Design- oder Promotion-Elementen / Audio creation of design or promotion elements | Craft_6_Sound_(submission name) | Element as single video clip, 90 seconds max. |
4.7. | Best musical composition | Musik-Komposition von Design- oder Promotion- Elementen / Musical composition of design or promotion elements | Craft_7_Musical_(submission name) | Element as single video clip, 90 seconds max. |
4.8. | Best use of music | Promotion-Spot, bei dem ein bereits existierender Song im Fokus steht, das bewegte Bild stark unterstützt & den Inhalt deutlich verstärkt / Promotion spots where an existing song is the main focus, heavily supports the moving images, or significantly supports the content | Craft_8_UseMusic_(submission name) | Element as single video clip, 90 seconds max. |
4.9. | Best editing | Beitrag mit Schwerpunkt auf Schnitt-Leistung / Productions focusing on excellent editing | Craft_9_Editing_(submission name) | Element as single video clip, 90 seconds max. |
4.10. | Best direction and/or camera | Beitrag mit Schwerpunkt auf Regie- & Kamera-Leistung / Productions focusing on excellent direction & camera | Craft_10_DirectionCamera_(submission name) | Element as single video clip, 90 seconds max. |
4.11. | Best use of creative technology and/or innovation | Innovative Integration von Technologie in eine Marketingkampagne. Verwendung von KI, VR, AR, Unreal etc. / Innovative integration of technology into a marketing campaign. Use of AI, VR, AR, Unreal, etc. | Craft_11_TechInnovation_(submission name) | Element as single video clip, 90 seconds max. |
